Why Clearer Twist is Raising the Bar for Mixers and the Drinks Industry

Most of your cocktail is made up of mixer, yet it’s usually the spirit that gets all the attention. But that’s starting to change with the rise of premium drink mixers, which are developed for flavour, balance and quality in their own right.

Clearer Twist is pushing the industry forward thanks to our alkaline water mixers, made with a high pH base, which gives them a cleaner taste and allows us to reduce sugar and calories.

Keep reading to learn more about why premium drink mixers are changing the way we think about what goes in the glass.

The Problem with Standard Mixers

Most mainstream mixers are built to hit a price point, meaning they’re not really focusing on the flavour in much detail.

You’ll find that sweetness does the heavy lifting because it rounds off rough edges, but it unfortunately also drowns the spirit and leaves a sticky finish that can sometimes be too sickly.

Carbonation is another issue. Big, aggressive bubbles feel lively at first, then collapse fast and the drink goes flat halfway through the glass.

It leaves citrus tasting spiky, while botanicals lose detail and everything starts to taste the same, no matter which spirit you pour.

On the labels, you rarely see information about water quality, pH or mineral balance, only sugar, sweeteners and perhaps ‘natural flavour’. And consistency is hit-and-miss. Whether bottled, canned or from the dispenser behind the bar, you can order the same drink in two places and get two very different results.

You’ve likely experienced heavy, dull mixers that mask great spirits and rack up unnecessary sugar and calories. That’s why these days, drinkers want something cleaner, a premium drink mixer that brings out the character of the spirit.

A New Standard for Taste

The rise of premium drink mixers is changing the way people think about cocktails, mocktails and highballs. Instead of not caring, the mixer is now seen as central to the flavour of the drink. Clearer Twist builds every recipe on a base of alkaline water mixers, creating a smoother starting point because less sugar is needed to soften harsher notes, naturally leading to low-sugar mixers that taste lighter and cleaner.

You can taste the difference in every flavour of our mixers. The Premium Tonic Water strikes the perfect balance for a refreshing gin experience without being overly sweet. The Ginger Ale keeps its warmth and spice but finishes crisp. And the French Pink offers raspberry and rose that feel bright and refreshing instead of syrupy.

By paying attention to water quality, you can use mixers to enhance the taste of the spirit without overpowering it with excessive sugar or artificial sweeteners.

It’s proof that mixers can be lighter in calories without losing any of the enjoyment.

Health and Wellness Considerations

Health-conscious drinking is quickly becoming the norm in choices at the bar and at home. People are cutting back on hidden sugar, watching calories and choosing drinks that feel lighter but still taste amazing. If you don’t want a beverage with more sugar than spirit, then Clearer Twist mixers are a fantastic choice for any drink.

Our premium drink mixers use alkaline water mixers with a pH of 9.4 as the base. The smoother profile of the water means less sugar is needed to achieve balance, which naturally creates low sugar mixers that carry fewer calories without losing flavour.

Innovation in the Drinks Industry

The drinks industry is changing faster than it has in decades. First, it was craft beers and spirits that shook things up, and now the same expectation for quality and creativity is reaching mixers. Drinkers are moving past the same old sodas and looking for premium mixers with better taste and more character.

Some brands are now experimenting with functional ingredients, natural botanicals and better production methods. Transparency has become part of the conversation too, with drinkers expecting to know more about what’s in the bottle and how it’s made.

A better mixer may also alter how you feel after drinking. Instead of the heavy, bloated effect that comes with syrupy or overly fizzy options, a cleaner cocktail (or drink of choice) leaves you feeling refreshed and ready for another round.

That’s why these low-calorie mixers are incredibly appealing — they let you enjoy the same socialising fun without leaving you feeling weighed down.

Ethics on the Drinks Menu

Clearer Twist is part of Clearer Group, a company built on the idea that drinks can be produced with the same care for people as for flavour.

People

Clearer Group actively employs a diverse team, including young adults with disabilities. This approach brings inclusion to an industry that hasn’t always been accessible, demonstrating how a business can create a genuine social impact through its workforce.

Product

Clearer Twist obtains its water from a naturally high pH mineral water source in Türkiye. The smoother profile of the water makes the mixers lighter in calories while keeping their flavour clean.

Principles

Clearer Water was awarded the Good Shopping Guide’s top ethical rating, named the No.1 water brand in the UK, Ireland and Europe. It’s recognition for being transparent about how the business operates and for aiming higher than taste alone.